AnalyticsDev

Google Developer Expert, international speaker, and author. Turns complex data into usable insight using R, Python, JavaScript, and SQL on Google Cloud, Kubernetes, and Docker.

Keynote

Analytics for AI Agents: From Pageviews to Prompts — exploring how analytics stacks evolve to power agentic workflows, moving beyond dashboards to data products.

Accumulated years consulting online businesses on Google Analytics and GTM. Recognized by Google and peers across the industry for his practical, hands-on approach.

Keynote

The Two Pillars of Modern Tagging: Security and Enrichment — building data defence against bots, then transforming server-side GTM into intelligence outposts.

Working in analytics since 2006. Led analytics and BI teams in e-commerce and agencies, specialising in scalable tracking architectures.

Keynote

The Dark GCP Cloud Behind My Google Sheets Apps — GCP components powering Piwik Pro Manager and Adobe Analytics tools using Firestore and Cloud Run.

14 years of web development experience including six years in marketing technology consulting. Specialises in scalable, privacy-first MarTech implementations.

Session

Serverside Data Enrichment: Turning CRM Insights into High-Performance Marketing Signals — using GCP to enrich marketing signals via BigQuery, Firestore, and sGTM for cost-efficiency.

Extensive experience in partnerships, account development, and end-to-end sales across international markets. Focused on server-side tracking adoption at scale.

Session

Beyond Tracking: Using Server-Side for Profit-Based Optimisation (with Dan Murovtsev) — the full server-side journey from auditing current setups to reliable reporting and performance improvement.

Specialises in server-side tracking and advanced analytics implementations, helping organisations build privacy-conscious measurement systems.

Session

Beyond Tracking: Using Server-Side for Profit-Based Optimisation (with Serge Shkvarnytskyi) — from auditing setups to reliable reporting and performance improvement.

Working in analytics since 2007. Led analytics capability across teams and clients in the Nordic region.

Stream 1 — 19:00

Building the BigQuery A/B Analyzer: What Broke, What Mattered, What Worked — practical implementation of a statistical analysis tool, addressing real trade-offs and shipping decisions.

20 years in enterprise tech, previously at Workday and Siteimprove. Hands-on builder shipping open-source AI tooling.

Stream 2 — 19:00

MCP Servers: What I Learned Building AI Tool Integrations — Model Context Protocol integration with a live demo connecting AI to business systems and visualisation tools.

Background leading data activation and engineering at nemlig.com across cloud platforms, data warehousing, and streaming pipelines. Now driving analytics at global scale.

Stream 3 — 19:00

Marketing Analytics Jumpstart: From GA Events to ML Predictions & Back — a full code-first marketing data stack including Terraform, Dataform, Vertex AI, and Measurement Protocol activation.

Over five years specialised experience architecting scalable data collection and cross-platform measurement for web and app.

Stream 1 — 19:25

Validating Server-Side Tagging for Apps via Firebase — transitioning from multiple client-side SDKs to a streamlined sGTM architecture with Firebase integration.

Transitioned from student worker to Digital Analytics Engineer and Chapter Lead at IIH Nordic. Organiser of MeasureCamp Malmö and founder of Women in Data & Analytics – Nordics.

Stream 2 — 19:25

Agentic Lead Enrichment and Attribution — automating lead qualification pipelines and connecting GA4 behavioural data with enriched CRM leads.

Background in media, finance, and e-commerce. Specialises in JavaScript instrumentation and debugging complex tracking setups.

Stream 3 — 19:25

Using End-to-End Testing to Verify Tracking Implementation on Websites — a Playwright framework demonstration for automated scanning and reporting of tracking implementations.